Business English: Marketing

Take your cup of coffee and let’s start! It’s important to learn and memorize new vocabulary. It’s essential to know how and where to use them. You need to use them daily and make 3 sentences with each word. Find the definition of every word before you memorize it.

**Note – This course is made for A2 – B1 level students (intermediate level of English).

We will start from business words- used in Marketing:

-brand (a type of product manufactured by a particular company under a particular name.)

That brand of sneaker is endorsed by several basketball stars.

-consumer (a person who purchases goods and services for personal use.)

What tastes great to an American consumer may not be what folks in China or India would choose to eat or drink.

-launch (to introduce a new product).

They managed to launch on a new business.

-trademark (special symbol or design)

‘Big Mac’ is McDonald’s best-known trademark.

-product (something that is made to be sold.)

They put a new product on a market.

-distribution (the delivering of products to end-users)

The conference discussed the fair distribution of income and wealth.

-public relations (creation and maintenance of a good public image)

They ran their own successful public relations business in London.

-store (an object where products are sold)

The store will discount 5% for cash payment.

-price (the amount of money expected, required, or given in payment for something).

The price range from 100 dollars to 500 dollars.

-business (an organization engaged in commercial, industrial, or professional activities).

He is in the frozen food business.

-branch (local office or shop of the company)

I used to work in the local branch of a large bank.

-commercial (involving or relating to the buying and selling of goods.)

The medicine is still being tested and will not go into commercial production for at least two years.

-advertisement (paid announcement on radio,TV,newspapers or internet).

Both men and women have complained about the advertisement.

-agenda (a list of things to be discussed or done at a meeting or business event).

The question of security is high on the agenda for this afternoon’s meeting.

-packaging (materials used to wrap or protect goods).

The price includes packaging and transport.

We specialize in the packaging of services, with the aim of selling more to each individual customer.

-label (piece of paper on a product giving information about it).

It says on the label that no preservatives or artificial colourings have been added.

-sponsor (firm supporting an organisation in return for advertising space and brand recognition)

The event was sponsored by several local businesses.

-manager (the person whose job is to organize and sometimes train a team).

Organizational ability is an essential attribute for a good manager.


IKEA: lower prices, higher sales

Have you ever heard about a man who started his furniture business in Sweden 60 years ago?

His name is Ingvar Kamprad.

My granny told me he lived near her in a small farming village in Sweden.

He was only 17 when he started selling products from his bicycle and milk van.

He first introduced furniture into the IKEA product range in 1947. The demand for his furniture increased rapidly, so he decided to specialize in this line.

In the mid-1950s, IKEA began designing its furniture. It wanted to make innovative, stylish products and to keep prices down. This made it possible for a large number of customers to buy IKEA home furnishings.

IKEA opened its first store in Sweden in 1958. In the next 40 years, the number of stores went up to over 150 in 29 countries. In 2005, there were a record 18 new stores – 15 in Europe, three in North America and two in Japan.

Sales for the IKEA rose steadily, year after year At the end of the financial year 2002, sales were at 11 billion euros. At the end of 2006, they totaled 17.3 billion euros.

They are adding more stores to its existing network!

In 2020 IKEA offers 9500 products and earns 15.8 billion euros.

It has 208 000 employees.

Her current president is Michael Ward.

イケアは1958年にスウェーデンに最初の店をオープンしました。次の40年間で、29か国で150店を超える店舗ができました。 2005年には、ヨーロッパに15店舗、北米に3店舗、日本に2店舗という、過去最高の18店舗が新たにオープンしました。
イケアの売上高は年々着実に増加しました2002会計年度末の売上高は110億ユーロでした。 2006年末の総額は173億ユーロでした。
208 000人の従業員がいます。

他的名字叫Ingvar Kamprad。
宜家于1958年在瑞典开设了第一家门店。在接下来的40年中,宜家在29个国家/地区的门店总数超过150家。 2005年,有创纪录的18家新店-欧洲15家,北美3家和日本2家。
它拥有208 000名员工。

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

15 thoughts on “Business English: Marketing”

  1. Pretty part of content. I just stumbled upon your weblog and in accession capital to assert that I acquire in fact
    loved account your blog posts. Any way I will be subscribing for your augment or even I success you get right of
    entry to persistently quickly.

    1. admin says:

      Thank you for reading my blog. <3

  2. First of all I would like to say fantastic blog!
    I had a quick question that I’d like to ask if you do not mind.
    I was curious to know how you center yourself and clear your
    head before writing. I have had difficulty clearing my mind in getting my ideas out.
    I do enjoy writing however it just seems like the first 10 to
    15 minutes tend to be wasted just trying to figure out how to begin.
    Any recommendations or hints? Many thanks!

    1. admin says:

      I first think which topic wouldbe interesting for students. Then divide post in 3 parts. In the main part I always write vocabulary and text for students to read. Think always how others will benefit from your blog post and put a focus on that. Have a break. It’s important to write when you feel fresh and ready for the day.

  3. Hello, i think that i saw you visited my website so i came to “return the favor”.I am
    attempting to find things to improve my site!I suppose its ok to use a few
    of your ideas!!

    1. admin says:

      As I saw you have a website for selling parts for cars? It’s a totally different niche than mine. If you have some questions, here is my email:

  4. each time i used to read smaller posts which also clear their motive, and that is also happening with this piece of writing which
    I am reading here.

  5. Pretty! This was a really wonderful article.
    Thanks for supplying these details.–2012-156512.html

  6. Thank you for the auspicious writeup. It in fact
    was a amusement account it. Look advanced to more added agreeable from you!

    By the way, how could we communicate?

  7. Thanks a bunch for sharing this with all folks you actually recognise what you’re talking about!

    Bookmarked. Kindly also visit my web site =). We
    could have a link trade agreement between us

  8. Genuinely no matter if someone doesn’t know then its
    up to other visitors that they will help, so here
    it occurs.

  9. Thanks for finally writing about >Business English: Marketing <Liked it!

  10. Jgscqualo says:

    autobiography essay for college home essay writing buy essays for college

  11. Have you ever considered writing an ebook or guest authoring on other sites?

    I have a blog based on the same ideas you discuss and would really like to
    have you share some stories/information. I know my audience would enjoy your
    work. If you are even remotely interested, feel free to shoot me an email.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post